北京市少儿体育培训机构网络营销策略研究——以CUBK为案例.pdfVIP

北京市少儿体育培训机构网络营销策略研究——以CUBK为案例 customer stickiness and attracting more attention, but are not very satisfactory in terms of customer experience satisfaction and the customer trust degree. There is lack of professional web marketers. 3. The online marketing strategies that have been adopted by Beijing childrens sports training institutions are websites/webpages, Weibo/ Micro message marketing on school and parent, BBS strategy, search engine strategy and so on, but there are still some shortcomings, for example, the low level Internet marketing, blind marketing without highlighting the characteristics of childrens sports training institutions． 4. To improve the online marketing effect of childrens sports training institutions in Beijing, some strategies, such as network advertisement in the portal site in order to increase the level of professional, using some real cases for product promotion to increase WeChat propaganda and to enhance customer trust, optimizing the agency itself official websites and other Internet marketing platform to enhance the experience of customer satisfaction, can be adopted. Keywords: E-commerce: childrens sports training; online marketing; marketing strategies 论文随机验证编号：BT5224721194753 VI 万方数据 北京市少儿体育培训机构网络营销策略研究——以CUBK为案例 目录 1 绪论- 1 - 1.1 选题依据 - 1 - 1.1.1 互联网发展状况 - 1 - 1.1.2 网络营销 - 3 - 1.1.3 少儿体育培训 - 3 - 1.2 国内外研究现状 - 4 - 1.2.1 电子商务和互联网的关系 - 4 - 1.2.2 国内外网络营销研究现状 - 6 -