英语_宝马.pptVIP

B M W Team members 钱昊、田金涛、胡蓬勃、韩坤、左进、骆晶莹 Contents About The logo means Other means Brand value Marketing Strategy About BMW BMW, the whloe name Bayerische Motoren Werke. Group today - high growth in the current high-end brands, BMW Group is the worlds most successful and profitable automobile and motorcycle manufacturers. 宝马，全名叫Bayerische Motoren Werke。集团在目前高端品牌的今天-高增长，宝马集团是世界上最成功的汽车和摩托车制造商有利可图。 Focus on the uniqueness of each brand in the same time, BMW Group will launch new products into new areas and to promote the companys family of products to more new markets. To take, the company will enter a new realm. 关注每个品牌在同一时间的唯一性，宝马集团将推出的新产品，进入新的领域，以促进公司的系列产品更新的市场。需要，公司将进入一个新的境界。 The logo means aircraft engines. 飞机发动机。 2. rotation of the propeller 螺旋桨的转动 3. Bavarias state flag is blue and white BMWs name is Bavarian Motor Company, on behalf of the Bavarian BMW and represents Germanys most exquisite engine technology. 巴伐利亚州的州旗是蓝色和白色宝马的名字是巴伐利亚汽车公司，在巴伐利亚宝马代表和代表德国最精致的引擎技术。 Other means 1) Do not touch me 2) Be My Wife 3) a clothing brand, BMW lifestyle, the BMW way of life, from the Ports clothing company. 4) the mainland part of the rich and nouveau riche of Chinas special car, traffic law-synonymous, deeply evil gentry and Wan Ku children are the favorite. 5) Big Mouth Woman 6) break my windows 7) BMW = Business Money Woman (for men, with the three to have success) Brand value Driving fun and Casual way of life Marketing Strategy-1 Marketing Strategy-2 A high-profile BMW Pricing 一个引人注目的宝马定价 High means that BMWs high-quality, high prices also means that the status of the BMW brand and reputation, high prices, said the BMW brand and competitive brands, compared with specificity and uniqueness, high prices also showed the owners social achievements. BMW prices higher than the same cars are generally 10% to 20%. 高意味着宝马的高品质，高价格也意味着高价格的宝马的品牌和声誉，地位，说，宝马品牌和竞争品牌，特异性和独特性相比，高价格也显示了主人的社会成就。宝马价格高于同车一般是10%到20%。