学术英语(管理)_Unit 6.ppt

6 Consumer Behavior Since marketing can only exist in a consumer-driven world, it makes sense to add a fifth P — people — to the 4 Ps theory in marketing. Successful marketers must have a deep and thorough understanding of consumers’ attitudes, behavior, and most importantly, why they do what they do. Unit 6Consumer Behavior Specialized vocabulary Text A Language building-up Match the words in Column A with those in Column B and then translate thecollocations you have got into Chinese. a d f h b c g e Unit 6Consumer Behavior Specialized vocabulary Text A Language building-up Complete the following sentences with the correct form of the terms in the box. a specific list of goods global brand actual product Unit 6Consumer Behavior Specialized vocabulary Text A Language building-up status symbol comparing products packaging and advertising Good marketing Unit 6Consumer Behavior Text A Language building-up Collocations  marketing campaign 市场营销 An effective marketing campaign helps determine the success of a product or promotional launch. Exceptionally creative and appealing marketing campaigns can win new customers for the business, and help the company to outperform its competitors and dominate the markets. Unit 6Consumer Behavior Text A Language building-up Collocations  stem from 源于 Nervous illness can stem from being treated inconsiderately in childhood. Do your money problems stem from addictive behavior? Overspending, gambling and other addictive behaviors can drain your bank account. Unit 6Consumer Behavior Text A Language building-up Collocations  in the know 知内情的 I have got to find someone in the know, so I can get my business off the ground. I’