品品雀巢咖啡的好味道(国外英文资料).docVIP

品品雀巢咖啡的好味道(国外英文资料) Most of the domestic public awareness of Nestle coffee is probably a well-known slogan from it. It tastes great.! Beginning. In fact, many people in the industry are familiar with one of the classic stories, that is Nestle coffee at the beginning of the birth, because of too much emphasis on the convenience of a breakthrough technology brings (instant) once the sales crisis. The reason is that many housewives are reluctant to accept products that make people feel lazy. It was April 1938 L, and the process of developing spray dried coffee powder by Nestle was officially put into operation in Switzerland. The earliest instant coffee produced in the world was born. Soon, Nestle coffee was sold in France, the United States, the United Kingdom and other countries. Today, Nestle coffee has been sold in more than 100 countries worldwide, with an annual consumption of 1 billion 700 million cups. Although nearly 24% of the companys turnover and 11 billion Swiss francs come from drinks, Nestle is not just a maker of instant coffee, juice, or mineral water. In 1990, Nestles turnover was 46 billion Swiss francs, while in 1997, the turnover in the first 10 months was as high as 56 billion 900 million Swiss francs, an increase of 217 over the same period last year. 5%. By the end of 1994, Nestle was named the worlds third largest brand by the financial world magazine, worth 115. 4 billion 900 million dollars, second only to Coca-Cola and marlboro. Its turnover in various fields is: drinks (23). 6%) Cereals, milk and supplements (20%), chocolate and confectionery (16%), and cooking products (12). 7%) frozen food and ice cream (10. 1%) chilled foods (8). 9%) pet food (4). 5%) medicines and cosmetics (3%), other products and undertakings (1. 1%). It has been hailed as one of the most successful operators in the consumer packaged food and beverage industry in the world today. In China, Nestle put milk powder and baby food into operation in 1990. Production jumped f