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2011文摘(国外英文资料)
2011文摘(国外英文资料)
Third, soft cotton promotion, heavy reputation. Lin Wei believes that personal characteristics of fast fashion is the first product quality must be perfect, then the price should be shocking, lively style, the more need of word of mouth marketing idea, because users are more willing to believe that the recommendation of friends.
Lin Wei revealed that his reputation at this stage to promote micro-blog mainly. After more than 10 days of testing he found that micro-blog has blog, SNS users to pull out, and compared to the SNS micro-blog has the dissemination, sharing means more convenient, more instantaneous, spread cost is very low, his conclusion is very suitable for micro-blog marketing socks, easy to form interesting topics.
So he gave the cotton promotion rhythm is the first, reputation promotion website, until the establishment of early reputation, system, operation system can withstand a large number of customers, including advertising promotion means will start.
This article is reproduced from the Chinese Internet industry social media - speed network: /content/71895/, order=date_created
I caught two things in the new trade structure in:
First, to seize the essence of industry: in the network consumption does not resolve consumer confidence in the business, all the risk transfer from the consumer to the , allow consumers to buy goods without any risk.
They introduced the strategy is: 1, 30 days are not satisfied with free return, that is, after payment, if you are still not satisfied, there are 30 days to regret you, to solve all consumer concerns.
2, at the same time door-to-door, and not only door-to-door, return the door also come home refund. Is it the ultimate service?.
Two, seize the commercial Blue Ocean: that is, I mentioned earlier, and created a safe and economical and convenient trading structure. Retain the safety of traditional face-to-face transactions (cash on delivery, not satisfied with non payment), and retain the convenience an
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