采用分层销售方案,接近最具潜力客户(外国英语资料).docVIP

采用分层销售方案,接近最具潜力客户(国外英语资料) Using hierarchical sales plan, close to the most potential customers.Txt love is colorful balloons, no matter how tough the color, can not afford a barbed tip gently. A first-class lover can not only make a woman love forever, but also love a woman all her life! Adopt a layered sales program to approach the most potential customers Many sales gurus advocate this theory: focusing on the most advanced customers will bring you maximum growth and profits. The theory is often mentioned, regardless of the strategic initiatives taken by individuals and companies. This position is based on the following assumptions: Your top 20 customers have tremendous growth potential that you have not yet taken full advantage of. Selling to existing customers is easier than opening new ones and costs less. The total potential of your top 20 customers is equivalent to your target market capacity potential. Salespeople are so expensive that they cant afford to waste time on unfamiliar telemarketing calls and finding potential customers. The internal sales representative can handle all other customers not listed on the top 20 customer lists. These assumptions are reasonable, but they are also very fallacious. Such as: First, there are not many salespeople who deal with 20 really most advanced customers. By definition, according to the customer for the companys annual income, profit margins and potential, the highest level of customer should be the top 10% of all customers. Two. Most customers dont put all their eggs in one basket. Three generally speaking, the total purchase amount of a customer is not equal to the capacity of the target market you supply. Four, the customer has a life cycle. No matter who you are or what you do, you will lose some customers for various reasons. If you dont look for potential customers, youll lose territory slowly and painfully. Five, if your sales personnel with the drive and manufacturers representatives after a customer of the