传播媒介：整合与多元化(国外英语资料).docVIP

传播媒介：整合与多元化(国外英语资料) Communication media: integration and diversification Home news upload information theory, learning experts interview, academic papers, Resource Center Forum, expert forum, teacher training ability assessment platform download Current column: file channel expert interview - Professor Li Yi Communication media: integration and diversification Time: 2005-08-16 12:58:19 | reading: 2267 | source: educational technology communication The more primitive culture, the more cultural diversity of the basic elements, while the higher culture shows a strong convergence (1). With the arrival of the information age and the progress of the means of communication, the development of culture around the world shows the trend of integration as the mainstream. The same goes for the subculture of communication media. Almost every generation of new media has a tendency to integrate the functions of the old media. The slide see and listen by radio film integration; TV and movie and radio integrated into a unified audio-visual media; todays computer and information highway will TV audio visual telephone and interaction function together, super communication system upgrade for more the powerful almost arbitrary visual, listening, and other communication functions (2). The result of integration is that the function of new media is more and more powerful, and the old media is more and more widely used and more and more convenient to use. The question we should raise is: what will the future media groups be like because of the integration of cultural convergence? Are existing media, such as television, telephone and radio broadcasting, likely to be replaced by an updated medium soon? Only one super communication channel There remained but a single one.? The answer was No. In fact, the world is a pluralistic world, and society is a pluralistic society. Diversity is the basic characteristic of human life, and it is an eternal state of existence. Diversification is not a dead s