企业社会责任的真正价值(国外英语资料).docVIP

企业社会责任的真正价值(国外英语资料) In recent years, the word corporate social responsibility has received more and more attention in the management field and the enterprise circle. Sponsored by the Shanghai Securities News, Peking University Guanghua School of Management offers exclusive academic support 2006 Chinese listed company series selection, in particular the introduction of the corporate social responsibility (Corporate Social Responsibility, referred to as CSR) as one of the five best judgment standard of listed companies comprehensive image. IBM PR general manager Guo Weide said in an interview, IBM has been for several years in the United States have been the highest award for corporate citizenship, but also in the country for three consecutive years by fortune magazine Chinese version named Chinese most admired companies, because there are some characteristics of their own in the practice of corporate image. IBMs public service in the world is done through specific projects, and it is done with the business partners in the region, the communities in which they serve, and the educational institutions. The projects carried out include caring for the community, and established various cooperation relations with more than 50 universities in China, and established cooperation networks with 31 provinces and cities, including minority areas. Since 2004, IBM has published the corporate social responsibility report in particular, and has delivered more attention to the concept of corporate social responsibility in a more systematic and standardized way. Others, such as Nike in the global promotion of disabled child labor, DuPont advocate for environmental pollution control and the construction of community environment responsibility, Shanghai Roche actively involved in relief, support education, pay attention to the environmental protection of public welfare and so on, are some of the articles of association of the company clearly stated and applied to daily business to. What