东风日产：跨越文化冲企业突的雷区(国外英语资料).docVIP

东风日产：跨越文化冲企业突的雷区(国外英语资料) The joint venture in the joint venture, generally there will be foreign conflict due to cultural differences, different ways of thinking and working as a result of, especially for a each accounted for 50% of the joint venture, because the conflict is almost well-matched in strength, can hardly be avoided. A typical case of this conflict is the so-called flower curse. As Chinas largest joint venture enterprise so far, Dongfeng Limited was established and started operation for a year and then fell into Huadu curse. Because of the difference between the corporate culture of Dongfeng and Nissans two parent companies, the communication between the two sides is very difficult. As a result, Dongfeng Huadu factory shut down production, in 2004, Dongfeng Nissan Passenger Vehicle Co was kicked out of the industrys top ten, Dongfeng Limited car sales plan failed to complete. What is the curse of Huadu? A review of the eight: the lack of a common goal and value position; in each others culture and lack of respect, success is not fully recognized, it is difficult to form a complementary competitive advantage; staff communication, information and knowledge sharing is difficult, cross team, cross functional teams to form a complex organization, The process is not smooth, the two sides of the joint venture power of internal friction, the joint venture for the overall market trend of slow speed; it is difficult to form the core power of senior leadership, decision-making is slow; research between production and marketing, it is difficult to improve the internal value chain management; Globalization and localization technology marketing model has not yet been formed; employee satisfaction, loyalty and employee morale drop value evaluation and value distribution, it is difficult to form a unified system. Dongfeng Co., the former president of Nakamura Katsumi, the incumbent president is in the village of Tai Gong, zero chairman Yuan Yue has used their names su