4A免费策划：天绿香品牌营销整合案(提交稿)62865(国外英语资料).docVIP

4A免费策划：天绿香品牌营销整合案(提交稿)62865(国外英语资料) Ppt documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Day green incense brand marketing integration case (submission) Catalog A B C D E F the Great Wall brand cosmetics market overview of sauropusandrogynus brand strategy peach brand integrated marketing pleasure brand marketing integration problem and discussion A- Great Wall brand concept Brand definition: the brand is the intangible link between the consumer and the products and services provided by the enterprise. It is the sum of consumers opinions, associations and emotions about the products and services of the enterprise. A- Great Wall brand concept Define enlightenment: 1. brand is different from product; 2. brand can not be divorced from product; 3. brand exists in every consumers mind; 4. brand formed in the process of communication with consumers; A- Great Wall brand concept Brand ecology map Core value, brand personality, brand image competition, brand competition, brand standard, demand consumer group, product characteristic, product benefit A- Great Wall brand concept Strong brand: strong brand generally has the following high indexes: brand relevance, brand connotation index, brand difference, brand awareness, brand extension index, brand reputation A- Great Wall brand concept Brand ecology map Different days of green incense Competitive brand Competition brand, correlation, standard demand, consumer group A- Great Wall brand concept The mission of the Great Wall 5045403530252015, 105002468, 101214 Brand maintenance, brand development Brand promotion, brand introduction Catalog A B C D E F the Great Wall brand cosmetics market overview of sauropusandrogynus brand strategy peach brand integrated marketing pleasure brand marketing integration problem and discussion B- daily chemical industry overview The size of the market Hair Coloring class class skyscraper Cosmetic st