2013年家居业 “软实力”晋升是衣柜竞争关键(国外英语资料).docVIP

2013年家居业 “软实力”提升是衣柜竞争关键(国外英语资料) Domestic demand is sluggish, the stocks are up and down, and the competition is very fierce. The 2012 has passed. In the winter of 2012, many home enterprises have made big or small adjustments, and there are many enterprises unable to support and leave. There is no doubt that after the baptism of the market and survive the enterprises will be fully prepared for 2013, the entire industry will also face new integration. The industry believes that the promotion of soft power is the key to competition. 2013 home industry soft power promotion is the key to competition Market chill still exist Under the strict market control situation, as the real estate enterprises downstream industry, the building materials home profession frequency falls the cold winter. Since December of last year, the major home shopping malls in Jinan have launched various anti season sales promotions, with remarkable results. From the statistical analysis of the national building materials home boom index, the campaign has already started, but sales have not increased explosively. Jointly issued by the Ministry of commerce circulation department, China Building Materials Association national building materials Home Furnishing boom index shows that November 2012 data fell to 15.47%, the national scale building materials stores Home Furnishing from January 2012 to November cumulative sales of 11461 yuan, down 4.46%. The national building materials home boom index in October data was 130.29, with the October furniture building materials market outbreak, November sales situation is more dull. December began double promotional activities did not let the building materials home market out of the decline, in December BHIs popularity index of 106.48, down 5.77%. Analysis of the industry, from the national building materials Home Furnishing index at the beginning of the year. Home Furnishing market situation is not optimistic. October 2012 home sales of building materials b