新闻跟帖的意见表达研究.pdfVIP

摘 要 摘 要 新闻跟帖起始于新浪，发展在网易，最终成为网民表达意见的一个重要渠道。如今， 新闻跟帖实名制，微博的蓬勃发展部分削弱了新闻跟帖的意见表达功能，但新闻跟帖的 意见表达机制始终存在。 本文在梳理新闻跟帖研究文献的基础上，总结新闻跟帖的发展现状发现，国内对新 闻跟帖的研究集中在描述层面，以新闻跟帖本身为研究对象，侧重对跟帖特点、跟帖价 值和“跟帖”的现象分析，而对新闻跟帖产生、发布的影响因素及存在的非理性表达有 所忽视。 新闻跟帖作为网络意见表达渠道的重要组成部分，一定程度上折射出网络意见表达 的现状和问题，有必要对其进行深入研究。本文在阐述新闻跟帖意见表达特点的基础之 上，针对以往研究的不足，从网民结构、网民心理、利益诉求三方面分析新闻跟帖意见 表达背后的影响因素，梳理新闻跟帖中非理性表达的表现方式，从社会心理学角度，结 合转型期的社会环境，解读非理性表达的存在原因，并以此提出相应的引导策略。 关键词 新闻跟帖 意见表达 非理性表达 引导策略 I Abstract Abstract News posts start in Sina, and development in NetEase. It is an important channel that Internet users express their views now. Currently, News posts taking Real-name system and Twitter flourish weaken the function of News posts that express views a little, but the express mechanism exists still. The article finds that the study about News posts concentrates in describing, in the basis of summarizing the research literature. The study takes the News posts itself as object, focusing on feature, value and phenomenon, however ignoring irrational expression and factors that affects the release and expression of News posts. The News posts as the important channels for expressing views, reflect the status quo and problem existing in views of expression through the network, therefore the study about News posts is very necessary. For the lack of previous studies , the article summarizes expression characteristics of News posts, and analyzes the factors that affects the release and expression of News posts, from cyber citizen structure, the cyber citizen psychology and Interest demands. In addition, the article summarizes performanc