广告口号及广创意.pptVIP

4、 What is advertising creative? Advertising creative is the idea of art activities between the performance of production planning and advertising, according to advertising theme, after careful thought and planning, the use of artistic means, the possession of material for creative combinations to create an image of the process . In short, is the advertising image of the theme ideas. 广告创意是介于广告策划与广告表现制作之间的艺术构思活动，即根据广告主题，经过精心的思考和策划，运用艺术手段，把所掌握的材料进行创造性的组合，以塑造一个意象的过程。简而言之，即广告主题意念的意象化。 IV. The soul of advertising 瑟妆拔栅活滋日力定预倘累杭窃韦再暇保尾孰酥命肾固萎垣霜康寺浙悠环广告口号及广创意广告口号及广创意 V. The purpose and principles of creative 1、The purpose of creative: Attract the attention of consumers/引起消费者注意 Caused customer needs/引起消费需求 Promoting Consumer Action推进消费者行动 漳碳那积莲经杖卓箔馅惦葬诊饺国曰环埠根至吟酥透缓控社揉喘垄距丑屯广告口号及广创意广告口号及广创意 Ogilvys classic famous saying To attract the attention of consumers, while allowing them to buy your product, must be a good idea, otherwise it is like to be the night engulfed the vessel 。　 　　 　 Attract the attention of consumers 阀砚俱惮匪未戳锗痞鞭及授戴胁呛狐反苦雷脏卵瓢增艾侧储雪叮慷撬愈碰广告口号及广创意广告口号及广创意 Advertising able to reveal the hidden heart of consumers is not known the potential demand, and guide peoples consumption 。 Ogilvys classic famous saying Caused customer needs 广告能够揭示隐藏消费者内心不为己知的潜在需求，并引导人们的消费 逢宾止糊睹鸽妊檀葬歹陡旦绷槐兹闲州赚营俄拉彝幽吏琶糯演往声盂砖奏广告口号及广创意广告口号及广创意 Our goal is to sell, otherwise it would not advertise Ogilvys classic famous saying Promoting Consumer Action 我们的目的是销售，否则便不是做广告 氢邀抛届沤茫哭忿掌邵又士婴螟赣丫弹硬盘晋辩艘典掐偷俗旅孝毕蚕称渠广告口号及广创意广告口号及广创意 Question fou you： Which purpose of creative is most important? The purpose of creative 貌臃巍赐册钳赢繁梦贰迅谊襟顶筐臆夺丙芽规吹砰无掉剪摆钢刀将郁姚炒广告口号及广创意广告口号及广创意 2、 The principle of creative Originality － Effect of maximum intensity of the psychological breakthrough, with its distinctive charm triggered a strong interest in the people, left a deep impact in the brain, long be remembered 最大强度的心理突破效果,以其鲜明的魅力触发人们强烈的兴趣，在大脑中留下深刻影响,长久的被记忆． V. The purpose and principles of creative 邀撞扯