皖系白酒品牌出路思考：战略观(国外英文资料).docVIP

皖系白酒品牌出路思考：战略观(国外英文资料) All experienced liquor industry in Anhui profound baptism of liquor brands have recognized Anhui liquor industry is full of wisdom. But the liquor brands that have experienced the liquor competition in Anhui can obviously feel that the liquor brands in Anhui can hardly resist the combination of punches and systematic strategies. Anhui liquor is an industry with both advantages and disadvantages. The advantages of concentrated skillful in tactical means, strategy of regional industry frequent, especially in the Anhui market is very competitive, fully competitive market environment makes Anhui liquor brand is good at playing regional battle. But because the liquor enterprises in Anhui have always been in hard work, honest business tradition, Anhui liquor brands rarely look at the time and habits of the road, so the strategic thinking of Anhui liquor and the overall view is very weak. Even Anhui liquor in several areas of liquor market trick stacked, but once the joint operation, and problems will continue. Therefore, Anhui liquor industry in the future market competition, not only to work hard, but also to look up the road. Strategic thinking and strategic thinking Strategy thinking is not called strategic thinking at first. It is called long-term plan, company plan, enterprise policy or entrepreneur activity. Therefore, enterprise strategy refers to the macro strategy based on macro level in the face of increasingly drastic changes and severe challenge environment for the long-term survival and development. The characteristics of strategic thinking include overall, long-term, resistance and programmatic. Therefore, the strategic thinking of its decision-making object is complex, the decision-making problem is often sudden, the nature of the decision involves the future of the enterprise, decision-making evaluation is very difficult. But the significance of strategic thinking has a huge impact on enterprises. The so-called mind decides action.