图书宣传推广的方式(国外英文资料).doc

图书宣传推广的方式(国外英文资料) Book promotion form more common are: book reviews, book review, books, ads, preview, bibliography, books, news (published), display advertising, word, etc. 1, a form of the modern book review. There are many forms of advertisements for books and advertisements, such as newspapers, radio, television, video, posters, slides, road signs, etc. In the face of the growing competition in the commodity economy and the competition in the book market, it is becoming more and more aware of the importance of book advertising. In the United States, Britain, the federal republic of Germany, Japan, and other countries, the cost of book advertising is very large. Publications in many countries also use radio, television, video and other audio-visual advertising. Some of the largest bookstores in Western Europe and Japan are also playing a series of new book and video ads in the shops that attract a lot of readers. As early as the 1930s, Chinas publishing and distribution departments paid great attention to the use of newspaper advertisements. For example, the life bookstore, which is hosted by the famous publisher zou shinfen, has been published in the paper in the newspaper the youth self-study series. MAO duns one day in China advertising, with its revealing and attractive characters, is also a craftsmanship. These ads make a big difference in the reader. Personally written by lu xun the forest of the sea, destruction and tielui, ghosts, August village and other books of advertising text, but also popular. After the founding of the Peoples Republic of China, the Peoples Daily, guangming daily, wenyi newspaper, peoples literature and other newspapers often publish advertisements for books. Since the 1980s, radio and television commercials have been regularly aired, and some have been set up in fixed projects. Before the book is published, a new book is announced to the reader in advance of the publication of the book. Such as the new book of social science in Chi