VI设计中版研究.docVIP

学 年 论 文 学生姓名 郑照龙 学 号 220704035 院 (系) 传媒学院 专 业 广告学 题 目 论VI设计中的版式研究 指导教师 徐珊 2011 年 11 月 摘 要：就像一个人的性格一样，企业需要留给人们一个唤起记忆形象，企业一旦拥有了个性鲜明的形象，就像拥有了一个钩子，牢牢地挂在了顾客的脑子里。因此，我们需要一个眼罩，抑或王家卫的眼镜,又抑或葛优的光头。 虽然一个企业形象的建立，远比一个人的特别装束复杂得多，但是道理是相同的。企业需要把自己的经营理念，自己的伟大设想，浓缩提炼成一个词或一句话，然后再使用一些简单的视觉性的元素表达这个意思，以达到传播企业经营理念、建立企业知名度、塑造企业形象的目的。 关键词：性格，企业形象，视觉， 元素 Abstract: Like a persons character, businesses need to evoke the memory image of a left to the people, companies once the image has a distinct personality, like having a hook hanging in the customer firmly in mind. Therefore, we need a blindfold, or Wong Kar-wais glasses, bald Or Ge.Although the establishment of a corporate image, especially outfit than a person is much more complex, but truth is the same. Enterprises need to their business philosophy, their own great ideas, concentrated extract into a word or phrase, then use some simple elements of visual expression that means, to achieve the communication of business ideas, the establishment of corporate reputation, corporate image shaping purposes. Key words: Personality, corporate image, visual, element 目录 引言·····································································2 一:Vi概述································································5 (1):VI定义································································5 (2):VI设计的主要内容······················································5 (3):VI设计的一般原则与方法················································6 二:版式设计概述···························································7 (1):版面设计······························································7 (2):优秀的版式设计的评价标准··············································7 (3):在设计过程中特别需要把握以下3个特征··································7 三: VI(视觉识别系统)手册内容 ——(VI设计中的版式设计研究)··················8 (1):视觉基本要素设计······················································8 （1）企业标志····························································8 （2）企业标准字··························································8 （3）