全程策划工作：营销推广.docVIP

全程策划工作：营销推广 全程策划工作：营销推广提要：广告发布与实施要点广告主体与诉求点整合广告系列表现活动与促销策略：活动策划与口碑传播设计 源自房地产资料 全程策划工作：营销推广 【第三部：营销推广策略】 ●营销总策略 ●销售模式 ●营销控制计划 ●形象包装策略 宣传形象包装 营销线路包装 现场形象包装 ●价格策略 ●广告策略 媒体组合策略 广告发布与实施要点 广告主体与诉求点整合 广告系列表现 ●活动与促销策略： 活动策划与口碑传播设计 促销计划 【第四部：销售执行与过程控制】 ●销售实施方案： 销售目标及进度安排 销售控制方案 销售文件准备 销售道具准备 卖场管理 人员组织 ●价格方案： 价格策略 同期市场价格调研 价格表组成机构分析 价格方案选择 ●销售演练： 岗前培训 在职培训 专案培训 ●公开销售： 销售策略调整修正 客户反映调整修正 广告策略调整修正 销售流程修正 【第五部：结案总结】 ●客户档案建立 ●销售流程建立 ●个案研究总结 ●延伸服务： 社区管理规划 服务系统规划 管理岗位规划 档案管理指引 人员培训 实习基础演练 入伙服务指引 收费系统指引 源自房地产资料 daily morning exercises or class-break setting-up exercise and discipline inspection and appraisal of public signs;2, daily cleaning and inspection;3, the daily student school appearance, dress, wearing school card check;4, the daily duty guide to the leadership class discipline three rounds.Weekly moral education work:L, the flag raising ceremony and the national flag speech under the flag raising ceremony held on Monday;2, every week a class meeting, the meeting;3, every week two exercises, cleaning and hygiene, behavior norms, attendance situation published cloth appraisal, and the issue of the code of conduct;;4, weekly work week.Monthly moral education work:1, at least once a month, the theme of education activities, to patriotism education, behavior norms of education as the focus, combined with major retreat day.2, the monthly class quantization assessment and class teacher assessment, selection of behavior for the standard model class.Moral education in each term:1, at the end of each semester to form three good student, outstanding student cadres, civilized student.2, at least once a semester, parents will be.,Student etiquette conventionA, the school leavers1, dress neatly to wear school card, step posture correct, full of spirit; cycling of the same stu