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市场推广员岗位职责(国外英文资料)
市场推广员岗位职责(国外英文资料) The role of market promotion staff In the stage of market development and market maintenance, there is a difference between the focus of the sales person and the content of the job. In the stage of market development, sales staff focus on business development, namely, dealers, circulation of big customer or client development, and get the first order, and form a complete set of product or brand promotion. Maintenance phase in the market, sales staff have established a relatively complete in its jurisdiction area of the channel network, the focus of this phase is how to achieve the stable growth of regional sales, and maintenance of payment for goods, the market order, brand development and other related issues. In order to better manage the sales staff, we need to adjust the performance management method in order to better manage the sales personnel. In this paper, by analyzing the salesman maintenance phase of work goal and the content to work in the market, from management by objectives, key performance indicators (KPI) two angles, explore the method of market maintenance phase sales staff performance management, and in the different ability of the enterprise human resource management, establish and implement advice. 1, homework goals and assignments This article only discusses the dealer channel mode of sales performance management + retailers, in such a channel model, the maintenance phase in the market, the salesmans job objectives are: Obtain a stable growth order within the planned cost ratio; Maintaining good turnover of goods and loans; Maintain regional market order and brand image; The main assignments of the salesman are: To establish cooperative relations with distributors; To assist the distributor in the construction or improvement of the channels (including training and directing dealers); Assist the distributor in the management of retail terminal management (including the purchase management of large stores); Money management; In
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