维雪----价格泥潭中崛起的啤酒巨人（国外英文资料）.docVIP

维雪----价格泥潭中崛起的啤酒巨人（国外英文资料） The beer giant rising in the price trap -- the declassification of large brands is a new miracle of the snow brand By liu jianhua A news being playback If people ask, the current beer majors (snowflakes, Qingdao, yanjing, etc.) are most likely to be in the market, you will say: the henan market. Yes, so far the snowflakes, Qingdao, yanjing and international beer giant monkey around enclosure in the Chinese market, but did not dare to an enterprise to henan market expansion of territory, most sexual harassment is to test the high-end market. The reason for this is that its not something else. Is one of the major factors of the beer market is the national henan price is low, the mire of the price war, is a relatively special beer market, many brands to deter. For many years due to Venus in dominance of the province and the long-term low price strategy, the henan market mainstream beer price has wandered the 2 yuan, all lower than the surrounding provinces city mainstream market price. Other regional brands such as oak, moon mountain and nine-headed cliff are also priced at this price. The phenomenon is that the provincial beer is always in the low market image, occupying the channel market and the network of small and medium hotels. 2 it is to let other giant cannot be implemented in henan market of merger, acquisition and reorganization, to a certain extent, can say is the Venus, led by the low price, low strategy to protect the henan market. However, this is after 2007, began to have a larger change, snow, Qingdao, and even some foreign capital began to focus on henan market vigorously, snowflakes, Qingdao has even started investing to intensify the development of the market in henan, and began to frequent contact with henan local beer enterprise, to discuss cooperation matters such as mergers and acquisitions. All this change just because the change of an enterprise, it is in henan province in recent years in the beer industry of a dark h