Mattel and the Toy Recalls (A)案例.pdfVIP

S w 9B08M010 MATTEL AND THE TOY RECALLS (A)1 Professors Hari Bapuji and Paul Beamish wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ivey Management Services Version: (A) 2009-12-21 It’s sad to say that the most safe product coming out of China these days is fireworks. – Jay Leno, U.S. Talk Show Host Jay Leno aptly reflected the mood of U.S. consumers during the summer of 2007. Many Chinese-made goods such as pet food, toothpaste, seafood, and tires had been recalled in recent weeks. These recalls began to severely erode the confidence of U.S. consumers in Chinese-made goods. On July 30, 2007, the senior executive team of Mattel under the leadership of Bob Eckert, CEO received reports that the surface paint on the Sarge Cars made in China contained lead in excess