商业街若何选店址治理？(国外英文资料).docVIP

商业街如何选店址管理？(国外英文资料) Lets say theres a commercial pedestrian street, and youre going to choose a shop in this pedestrian street. Which position do you choose? Marketing experts shopping behavior model was used to study the technique, by means of the camera installed in the commercial pedestrian street, specializing in consumer shopping mode when shopping commercial pedestrian street, including what position they like on the pedestrian street shops shopping such problems. Study found that the shops to find out the best position, should first distinguish between two kinds of different nature of the commercial pedestrian street, one kind is assorted pedestrian street, the pedestrian street shop business scope is multifarious, all its type; The other category is professional pedestrian street, which means that the shops on the whole pedestrian street are basically selling the same kind of goods, such as the street of clothing, the appliance street, and so on. If it is a mixed pedestrian street, it is best to choose shops near the end of the pedestrian street, where the shops are usually large and active. However, if it is a professional pedestrian street, it is not suitable for shops close to both ends. Clothing street, for example, shopping behavior model studies have found that when a customer to buy clothes to clothing street, no matter where he from street head start, based on the principle of shopping around, he rarely start work after watching the first store to buy, because he knows the whole street is a clothing store, now look at the clothes behind because there wont be a more fitting; Even really have a special liking to the dress, also tend to be other clothing store to see behind the same style, and compare the prices before deciding where to buy is not late, still perhaps can cross bargains? On the other hand, few people have to wait until the end of the walk to get to the last store. Usually, the pedestrian street passed three quarters, such as consumer is