“游戏化”：黏着客户,期待鼓励(国外英文资料).docVIP

“游戏化”：黏着客户,期待激励(国外英文资料) Gamification : sticking to customers and expecting incentives Every day, mobile phone users from all over the world spend a total of 200 million minutes on angry birds -- 16 years. So far, more than three trillion pigs have been killed by the bird. Tens of thousands of hours of trivial time have been murdered over and over again. The life cycle of a mobile phone gameplay even less than a few months, but from December 2009 to land the APP Store, angry birds not only survive now, and most of the time people in the position of ranking eldest brother. The long-lived bird USES only two tricks: multiple platforms to increase the number of users; Multitasking adds user viscosity. Gelling experience Along with the group of birds to create the miracle, a new concept gaming (Gamification) began to be popular business philosophy, management, sociology of education and other fields and be used. So-called gaming, is strong in the game to the human desire to constantly strengthen and bring benefit to introduce the mechanism of product marketing or to personnel management, will become extraordinary ordinary experience. At present, there are many companies in the foreign countries that have started this field, but they are not very successful, and they are in the early stages of the concept. And many venture capitalists and entrepreneurs are eager to follow the idea, even thinking gamification will become the most popular concept within the next 10 years. The real essence of gamification is to start by identifying what your goals are and then drawing on the mechanisms of human nature in the game to achieve them. Although there are mixed in the related fields of this concept, a more rigorous and conservatives believe that the game is always accompanied by the development of human history, the concept of gaming is just to repackage, does not bring substantial significance. However, it is the idea of gamification that has been widely said to be heated, and eac