2015大众品牌经销商综合评价管理规定-1.23.docVIP

公 司 文 件 网审字（2014）第 47 号 版本：1 页: 1 of 13 日期: 2014-12 -3 文件名称 一汽-大众大众品牌经销商综合评价管理规定 filename FAW-VW VW Brand Dealer General Evaluation Management Regulation 制定部门 网络管理部 formulated department Network Management Department 销售控制科、计划与订单部、服务运营部、技术服务部、备件管理部、客户关系管 相关部门 理部、产品战略部、区域事业部 Sales Controlling, Planning and Ordering, relevant Service Operations, Technical Services, Spare Parts ,Customer Relationship department Management, Product Strategy, Region 1 目的 Purpose 1.1 通过奖励机制,推动经销商自身管理水平的提高；Strengthen the award system, promote the improvement of dealers’ management; 1.2 星级经销商产生依据。This is the basis of star-rating dealers choosing. 1.3 重点提升经销商产生依据，对其进行重点提升，提高网络整体质量。This is the basis of key improved dealers ,the dealers will be improved to enhance the network overall quality. 2 适用范围 Scope of Application 适用于一汽-大众大众品牌截至评价年度前一年 8 月 1 日正式开业且评价年度正常运营满一年 的特许经销商。It applies to FAW-VW VW brand authorized dealers who have officially operat- st the previous year of the evaluation year. ed for one full year from August 1 3 术语 Wording 3.1 偏远地区 Remote areas：根据上牌量总量以及地理位置定义偏远地区（详见附录 3）； Remote areas dealers are defined according to registrations and geographic location Tion (please check attachment 3); 3.2“绿色合作伙伴”认证 Green partner certification：经销商环境体系二方审核 audit dealer environment system. 4 职责 Responsibility 公 司 文 件 网审字（2014）第 47 号 版本：1 页: 2 of 13 日期: 2014-12 -3 4.1 网络管理部 Network Management 4.1.1 组织制定经销商综合评价体系，并在必要的情况下组织对综合评价体系进行修订；Organize and formulate the dealer general evaluation system, and modify the general evaluation system when it is necessary; 4.1.2 汇总经销商各项评价指标数据，确定星级经销商名单；Gather the dealer’s performance of all kinds of evaluation indexes, confirm the list of star-rating dealer ; 4.2 计划与订单部 Planning Ordering 定期提供 STD、AAK、STD 计划完成率、AAK 计划完成率数据；Regularly provide the performance of STD ,AAK , STD fulfillment rate and AAK fulfillment rate. 4.3 服务运营部 Service Operations 定期提供服务满意度、服务神秘访客、维修台次数据；Regularly provide the service satisfaction, mystery shopping, performance of maintenance car