海信并购科龙 演出“蛇吞象”的喜剧(国外英文资料).docVIP

海信并购科龙 上演“蛇吞象”的悲剧 On Dec. 3, wang shilei, who took over as President of the company two years ago, tendered his resignation. On December 5, zhou xiaotian, who resigned from Siemens earlier this year, took over from wang shilei as President of haixin kolong. This is the fourth President in just three years after haixin took over the company. On the same day, director of hisense kelon air-conditioning business, vice President of Su Yutao also removed, its position by hisense air-conditioning frequency conversion air conditioning technology expert, Su Yutao former deputy wen-zhong liu took over. But can the exchange of senior executives return to the rebirth of the kelon? Since September 2005, when haixin group took control of the company from gus hands, the name of the company has been shaken by the new bosss corporate executives. But looked from the present situation, frequent replacement of several chief executives, and other high-level and hisense department failed to improve kelon from business, but only the farce of executive shake-up continually. Executives in hisense kelon constantly change, on the other side of the hisense kelon terminal network is constantly shrinking, according to the author visited several regions in jiangxi market, there are higher brand, haier, midea, volunteers but could not see the trace of kelon and rongsheng brand. The phenomenon of the shrinking market, may be the result of hisense kelon game and in recent years, although the name Shanghai letter and kelon is a whole, but to segment the market, it is a different kind of heaven and earth. Many people thought that the company would be in the process of redemption. But today only to find that, thats just wishful thinking, in fact, from that day on, a snake swallow like tragedy is pulled open prelusive, and continues to perform. Because the ma is not likely to produce both the desired the sort of 1 + 12 magical effect, but with another executive Wang Shilei resign, hisense kelon mergers