12.18基础薄弱如何学习商务英语.ppt

基础薄弱如何学习商务英语 沪江网校 Eric Business English is an umbrella term for a mixture of: General everyday English eg. small talk General Business English 瓶颈？ 机遇？ ESP eg. an expert in a particular area. law, finance 商务范儿 vs Speak like a Bible，write like a baby You are writing an email to your customer to apologize for the late delivery. I am so sorry when I heard your delivery was late, but I know it will arrive on Tuesday. Sorry again. My sincere apologies for the delay in delivery. Fortunately, I have been reassured that the delivery will be arriving next Tuesday morning. Vocabulary - “半专业”词汇 prospect address acquire Factory Visit Programme Visitors - ten European____________________ 9:30 am - meet visitors near the____________ Visit to the_____________________________ Coffee PLANT MANAGERS -- 词汇表达 PACKING AREA -- 发音拼写 SHOP FLOOR -- 背景知识 Action List 6个月左右的备考周期 每天平均1小时的学习时间； 基础单词量达到6000， 熟练掌握500个高频商务词汇， 300个常见同义置换单词和词组， 完成至少8套BEC真题， 10篇大小作文 超过10小时的累计口语练习 Basic Tools Textbook Past Papers 开心词场 听写酷 Intensive Course Input/Output Approach quality input quality output listening reading ( vocabulary sentence structures ) effective speaking writing to work on to practice/get feedbacks Formal Informal sales parts company information position benefits turnover components corporation.... details post perks “It was simple. X number of calls equals x number of prospects. X number of prospects equals x number of customers. X number of customers equals x number of dollars in the company’s pocket.” Cold Calling