1-数据中心概念介绍.pptVIP

* Cognos 10 GA’ed in 2H 2010 Why is this important to Data Warehouse CTP’s? BI is a critical component of any data warehousing solutions – there is no data warehouse without BI. Cognos is our flagship offering for BI Cognos is currently included in several of our data warehouse offerings: InfoSphere Warehouse contains Cognos 8 BI Starter Edition in every edition IBM Smart Analytics System includes Cognos 8 BI modules in every offering InfoSphere Warehouse and IBM Smart Analytics System have not been updated yet to include Cognos 10, but they both likely will be later this year (2011) It is important to understand the enhancements of Cognos BI in Cognos 10 so that we can effectively position BI for our data warehouse customers. * * Statistics Increase business agility by identifying trends Eliminate problems by identifying outliers Improve decisions by removing “interpretation of significance” Key differentiators Author in BI interface vs IT database function / separate tool Same metadata as BI vs disconnected from BI metadata Broad set of statistical capabilities vs lightweight statistics Collaborative BI Leverage group intelligence to improve decision-makiing Streamlines people working together to increase business agility Align actions to drive optimal results Key differentiators: Proven vs fledgling collaboration solution Included with BI license vs additional license fees Enabling strategic decisions vs transaction-based decisions Full spectrum analysis ???? ???? Key Differentiators: Single interface for ad hoc analysis vs multiple tools Self-service analysis vs IT-authored analysis Market-leading predictive analysis vs limited predictive capabilities Web-based analysis vs Excel-based analysis Disconnected Key users travel and don’t always have access to the internet (flights, etc.) Straight reports don’t offer the interactivity required to expedite insight Key differentiators Available today vs no solution Zero footprint (no client install) vs no solut