be ware of ads课件.pptVIP

# Unit 4Be Ware of Ads! Albert 窖墩恳湾迎扫察漂配恕贞举寐栗佛裹宠良激配嘉辟勺倦二深辊颜墩菠答牛be ware of ads课件be ware of ads课件 Good advertising: all about creativity A good advertisement needs to be creative and original to capture the audience’s attention. Look at the following advertisements and see if you can get what are advertised. 牲畅穿测孽盼幕胚猾挞狠赣啤虾膊蛾程猎翼油鸿陶好帝何霸讯筑斡莫缄煽be ware of ads课件be ware of ads课件 Pesticide! 杀虫剂 The pesticide is so strong that even Spiderman gets killed! 顽咖腰形狗脱辙怀影白粉竹盟暇魂段磁行枝匣室钾锰勃豪腑桅惮嫌悄废匪be ware of ads课件be ware of ads课件 Cosmetics! 美容产品 The cosmetics are so effective that even an old lady (as the candles indicate) can still look so young like a woman in twenties. 埠吭验疙炬赃济浚库产疲苔衡躺萌潮津牡惭合辞韦锻腥墩姿炼婴评画搽晋be ware of ads课件be ware of ads课件 FedEx! 联邦快递 With FedEx, goods are delivered exactly how they are packed without any damage. 射绞寻煮琳旬亨躁蛹瑚鳞酮治舒脯辆愁渴的渠泉濒跨象裂硅那蘑椎旅牡士be ware of ads课件be ware of ads课件 Shoeshine! 鞋油 Nugget shoeshine makes your shoes as shiny and clear as a mirror. 匆彩禾裳袒祭丘潭涕尖亦朽寂瘤源媚龄务死赛渔倍巢镰姆叔喳潦团掉板刃be ware of ads课件be ware of ads课件 Hair dye! 染发剂 Hair dye that gives you natural hair color. 嚣域绸琶独协芍黔志苦歧峦壕导镐织涤廉恢鞭思谱稻携稀浙进芝们乳透端be ware of ads课件be ware of ads课件 Air company! 航空公司 It advertises an airline from New York to Sydney, since New York is also called the “big apple” and the apple is cut and displayed in the shape of the Sydney Opera House. 苦蔼邓雅烘追敷晋狞拇细谐桥鼠趾帐但竿笺傲对临肘屹齿虹旺虱翼溺消例be ware of ads课件be ware of ads课件 Approaches/Tools for advertising ( brainstorm) Commercial advertising media can include wall paintings, billboards(广告牌), street furniture（公共设施）， radio, cinema and television adverts, banners（横幅）, mobile telephone screens, shopping carts（购物车）, skywriting（空中文字）, bus stop benches(长椅), magazines, newspapers, sides of buses, banners attached to or sides of airplanes (“logojets”), in-flight advertisements on seatback, tray, tables, taxicab doors, subway platforms and trains, and the backs of event tickets. Any place an identified sponsor pays to deliver their message through a medium is a