中国汽车市场分析概况.doc

中国汽车市场分析概况 摘 要 伴随着全球经济的迅速发展，中国这个经济大国扮演着重要角色，然而经济的腾飞也带动了汽车产业的发展，汽车产业也成为国民经济的支柱产业！2009年，全球经济危机的爆发触发了美国汽车产业的崩溃，进一步加速了全球汽车产业格局变迁的进程， Abstract Along with the rapid development of the global economy，Chinas economic power plays an important role，However, the economic take-off has also led to the development of the automobile industry，The automotive industry has also become a pillar industry。In 2009, the global economic crisis triggered a collapse of the U.S. auto industry，Further accelerate the process of the global automotive industry, the pattern of change，The monopoly position of the impact of foreign auto giants，Chinese auto brands risk opportunities exist。In such a large economic environment，Chinas auto market is facing enormous challenges and opportunities，Chinas auto market this piece of king cake for the automotive industry investors are no doubt a great temptation，Public companies continue to increase its investment in China，Mercedes car project is also rooted in China，Major domestic Automotive Group and Chery，Geely and other new force to strengthen the investment。BYD never made ??the car industry enterprises have also joined the automotive industry - this attractive stage。However, the face of such a market，Investors automobile manufacturers how to seize the opportunity，To show their talents，And to face what the problem? This article focuses on an overview of the automotive market at home and abroad, Forms of development, Analysis of the foreign auto market for the Chinese automotive market, Sales model and the policies and regulations on the auto market，Finally, the development direction of Chinas auto market has been predicted. Keywords: Auto Market， Opportunity， Analysis， Direction of development 目 录 第一章 绪 论 1 1.1中国汽车市场的概况 1 1.2中国汽车市场的发展 2 第二章 国内外汽车市场对比研究 3 2.1?国外汽车市场分析 3 2.?2各汽车生产大国汽车工业的发展历程 3 2.3?国外汽车市场营销模式 5 2.4国内汽车市场分析 7 第三章 中国汽车销售市场 8 3.1中国汽车销售市场快速增长的主要因素 8 3.2中国二，三线城市是汽车销售的主要市场 9 3.3中国汽车销售市场的特点 9 3.4提振汽车销售市场的建议 10 第四章 中国汽车市场的前景及发展方向 12 第五章