Program Management Office - American Logistics ….pptVIP

Category Management Planning Promotions ALA Commissary Roundtable, April 1, 2015 Ms. Tracie Russ Director, Sales 2 Overview Category Management Teams Certification Category Management Roadmap Consistent processes Data Scorecards Collaborative planning 3 Category Management Roadmap Our objective for today Inform Industry on DeCA Process and Expectations for Collaborative Planning and Category Reviews Panel members Mr. Steve Villeneuve, DeCA Mr. Jon Sanders, DeCA Mr. James Taylor, DeCA Ms. KC Remick, Kellogg’s Mr. Marc Knowles, PG Yesterday Limited standardization Not part of a strategic management process Did not facilitate joint annual plan of trade funds Today Standardize processes for identification: Strategic Growth Assortment opportunities Yearly promotional planning and investment Incorporation of everyday pricing negotiation Days of supply (in-stock) Tomorrow Consistent processes for collaborative strategic planning Scorecard for industry and category 4 Evolution Key Components of Program 5 End to end process to deliver value to our ever-demanding customers Streamline Business Process Improve Customer Service Utilize Technology for Information Sharing Standardized Practices Category Review Item ranker Category performance Line item count Brand performance Brand impact Planogram Review Item pack out Size store Size 5 Size 4 Size 3 Size 2 Size 1 Templates designed to: Manage Strategically Product [categories] over lifecycle Optimize Space utilization; analyze effectiveness over time Leverage Business Intelligence 6 6 Resource Sharing Industry Category / Shopper Insights Decision Hierarchies Segmentation Best Practices Innovation Merchandising Solutions Performance Metrics 7 DeCA Strategic role of Category Days of supply objectives Category pricing strategy Promotional planning Performance metrics Ensure patron satisfaction across all categories Identify/invest in categories that drive Patron Loyalty, Savings, Volume 8 Strategic Planning Spectra Consume