重庆科创职业学院授课的方案商务英语阅读unit2.docVIP

重庆科创职业学院授课方案（教案） 课名：______ ____ 教 师： _______ 班级： _________________ 编写时间： ______________ 课题： Unit 3(1) Exact 1?: Advertising language 教学目的及要求： 1. Learn about some knowledge about the advertising language 教学重点： 1. to learn the definition and purpose of advertising language 2. to learn the right protection of advertising language 教学难点： The advantages and disadvantages of advertising language教学环节及组织：??? I. Greetings II. New words Learn the new words and make simple explanations for the difficult and key words III. Teaching process Step one warm-up Activity Introduce the advertising language in Chinese advertisements and ask the ss to make comments on the language. Step two Introduce the definition and feature of advertising language American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”旁批栏：  Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money Step three Introduce the components of advertising language (1). Advertiser (2). A certain amount of money paid (3). Advertising Information (4). Advertising Media (5). Nonpersonal Step four Advertising Functions (1). Attention—a good advertisement should attract the consumer to direct their attention to the product of it. (2). Interest—the introduction and publicity of an advertisement should arouse consumers’ GREat interest. (3). Desire—the publicity of advertising should stimulate consumers’ desire to buy the product, and make them realize that this product is just what they want. (4). Action—the advertising makes consumer to response to the advertising information and evoke them