商务英语写作的7C原则.pptVIP

;在商务信函的写作中，我们应遵循哪些原则呢？;Case Studies (案例分析); You are requested to make us the most favorable offer, stating origin, packing, detailed specifications, quantity suppliable and the earliest time of shipment. ;Please let us know what you wish us to do about this matter as soon as possible.; We acknowledge with thanks the receipt of your letter of July 1. ; Because our book is full, so we cannot entertain any more orders. ; We have received with thanks your check. The amount has been placed to your credit. ;Courtesy (礼貌);Consideration means that you prepare the writing with the readers in mind, and try to put yourself in his place to indicate that you are considerate. ; 例句We allow you a 2% discount for cash payment. (如付现款,我们给九八折)You earn a 2% discount when you pay cash. ;;; Clarity means your purpose and the words are clear to your readers so that the recipients can interpret your words with the same meaning you have in mind. ; 例句 As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have two direct sailings every month from Shanghai to New York. ; 例句 As to the streamers sailing from Shanghai to New York, we have bimonthly direct services. (从上海到纽约有直达船) We have a direct sailing from Shanghai to New York every two months. ;Conciseness means to write the fewest possible words without sacrificing completeness and courtesy. By eliminating unnecessary words, you help make important ideas stand out. ; 例句We have begun to export our machines to the foreign countries. (我们已经开始向国外出口机器了)We have begun to export our machines. ;Business writing should be correct in grammar, punctuation, spelling, information, figures, etc. ; 例句Should any of the items is of interest to you, please let us know. Should any of the items be of interest to you, please let us know. ; ; ; ; ; ;2 be courteous towards them;Your Try（思考题）;Your Try（思考题）;谢谢观看