unit5第二课时3a-3c.pptVIP

Unit -5 What are the shirts made of ?;Free Talk;visit scenic spots;If you go to Switzerland, what would you buy?;If you go to France, what would you buy?;If you go to Japan, what would you buy?;3a Read the passage quickly and answer the questions.;3b Read the passage again and answer the questions.;;;3b Read the passage again and answer the questions.;3. Why did he have to visit many stores before buying a pair of shoes? 4. What did he realize after his shopping experiences?;5. Why do you think so many products in America are made in China? How do you feel about this?;3c Read the passage again and write what the underlined words refer to.;2. He found it interesting that so many products in the local shops were made in China. 3. I wanted to buy a toy car for my cousin, but even though most of the toys had American brands, they were made in China.;呈现难句，朗读并理解;3. He realized that Americans can hardly avoid buying products made in China. 他意识到美国人也不可避免地可能买中国制造的产品。 4. However, he wishes that in the future China will also get better at making high-technology products that people can buy in all parts of the world. 然而，他希望在将来中国也能更擅长制造让人们在世界各地都能买到的高科技产品。 ;We should move from “Made in China” to “Created in China”, from “China speed” to “China quality” and from “Chinese products” to “Chinese brands”. ;为什么“中国制造”在美国更便宜？;　二、不同的制度，不同的交易费用 　　第一，品牌效应。在充分的市场竞争下，产品的价格等于成本加上行业平均利润。因此，假如两种商品成本相同，而价格不同，那么一定是市场结构不同导致利润不同。在供过于求的市场，产品的利润相对微薄；在供不应求的市场，产品的利润相对丰厚。　　 ;　第二，交易费用。 假设广东东莞一个工厂生产了一批衬衫，它可以选择通过海运出口到美国，也可以选择通过陆路输送到北京。别看广州到北京相对较近，但据说有人做过比较，发现大陆沿途的各种收费和行贿所带来的运输成本居然超过了出口到美国的费用。 正是国内市场的不透明、不规范、不合理导致了高昂的交易费用和制度运行成本，从而侵蚀了国内产品的利润空间，价格只能水涨船高了。 　　 ;　第三，知识产权。名牌产品之所以有溢价，主要是因为它品质更好。崇高的品质来自于企业持续不断的创新和巨大的人力和物质投资。当地很多丝绸小店出售“手工刺绣”。其实，仔细观察可以发现，那些手工作品都是摆设，真正出售的全是机器生产的。 去年年底，我在日本东京发现机场商店出售一些日本人手工制作的刺绣，上面标有手工制作的官方认证，一块手帕大概要卖几百元人民币。两厢对比，令我感触很深。这几百元的价差，其实就是保护知识产权的成本。　　 　 ;　第四，消费文化。 中国人大概是穷怕了，所以一旦有钱，一定要炫富；即便没钱，为了表现得有钱，也要花大代价去炫富，这是一种畸形的文化。据说，很多在校读书的女生为了买一个LV的皮包，可以忍痛挨饿吃几个月的方便面。 ;Lan