Coca-colapresentation.pptxVIP

History of Coca Cola;Coca-Cola was patented in 1887. Around 1888, Dr. Pemberton died but before passing away he sold a big portion of Coca-Cola to Asa G. Candler who put Coca- Cola on the map outside of Atlanta. Coca-Cola registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. The Coca-Cola Company, incorporated on September 5, 1919, as a beverage company ;Ingredient of Coca-Cola:;Syrup Mixed:;History of Coca-Cola Bottle;Year 1894;Year 1899;Year 1900-1915;Year 1915;Mid 50’s;Year 1955;Early 1970’s;Year 1993;Year 2013;A History of Coca-Cola Advertising Slogans;Vision:;Coca-Cola worked with their bottling partners to create a 2020 Vision that is designed for action and guided by goals that will stretch them and enable them to continue to grow their business,;Winning the 2012 and Beyond is going to Requied:;Targeting the right consumers with fully integrated global marketing campaigns that work on many levels, across many geographies and cultures, and leverage a rich variety of media and channels. Targeting aging and affluent consumers globally, we are actively exploring new ingredients, new functionality and new occasions. ;Mission:;Value of Coca-Cola;Focus on the Market:;Work Smart:;Act Like Owners:;Coca Cola own or license and market more than 500 nonalcoholic beverage brands, 3,500 different products, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced water, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. ;Products of Coca Cola : ;Fanta was introduced in 1940. Fanta is the second oldest brand of The Coca-Cola Company and the second largest brand outside the US. Consumed more than 130 million times every day around the world, consumers love Fanta for its great, fruity taste. ;Diet Coke was first introduced in the United States on August 9, 1982, as the first new brand since 1886 to use the Coca-Cola Trademark. The brand