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中国旅游市场分析 Tourism Market in China ???? 【摘要】随着中国经济的持续增长和国民收入水平的迅速提高，中国旅游业的发展出现了前所未有的变化，中国潜力巨大的出境旅游市场已引起全球瞩目，但是入境旅游市场却持续低迷。本文我首先谈谈中国出入境旅游市场的现状，其次分析我国入境旅游市场目前存在的问题及原因，最后提出个人建议。? 【Abstract】As the sustained economic growth and the rapid increase in national income, the tourism industry in China has changed a lot. Chinas outbound tourism market has attracted the worlds attention, but inbound tourism market has continued to slump. In this paper, I will talk about the status of Chinese tourism market first, then I will analyze the the current problems that exist in inbound tourism market and the reasons. Finally, I will?give personal?proposals.? 【关键词】出境旅游；入境旅游；旅游逆差? 【Keywords】outbound tourism; inbound tourism; tourism deficit 一、我国出入境旅游市场现状? 随着居民旅游消费升级以及出境 HYPERLINK /linkto.php?url=/file/whyf/htm \t /_blank 旅游更加便利，出境旅游市场持续快速增长。2012年中国成为世界第一大出境旅游市场，中国游客境外消费总额达1020亿美元，成为世界第一大出境旅游消费国。中国目前已稳居世界第一大出境客源国、第一大出境旅游消费国、第一大旅游购物客源国。2013年中国公民出境人数达到9818.52万人次，同比增长18%；其中因私出境人数9196.90万人次，同比增长19.4%。2013年中国游客境外消费达到1290亿美元；环球蓝联的数据也显示，2013年中国游客的免税消费占全球的27%，蝉联全球第一。 1.The status of Chinese tourism market With the concept of tourism consumption upgrades, more convenient outbound tourism, outbound tourism market continues to grow rapidly. In 2012, China had become the worlds largest outbound tourism market, total consumption that Chinese tourists spent overseas amounted to 102 billion US dollars, becoming the worlds largest consumer of outbound tourism. China has remained the worlds largest outbound tourist country, the largest consumer of outbound tourism, the largest source country of shopping. The number of outbound Chinese citizens in 2013 reached 98,185,200, with an increase of 18%; in which private number is 91,969,000, with an increase of 19.4%. Chinese tourists overseas consumption reached 129 billion US dollars in 2013.Global Blues data also show that in 2013 tax-free consumption of Chinese tourists accounted for 27% of the world, the first in the world. 根据中国旅游研究院数据，2014年