如何做有学术贡献研究[周志民].pptVIP

如何做有学术贡献的研究——以市场营销研究为例; 周志民学术简介;Criteria for High Quality Research(MISQ);Why Top Journals Accept Your Paper (MISQ);何为学术贡献？;学术贡献的本质与表现;Perceived usefulness, perceived ease of use, and user acceptance of information technology ;Consumer Acceptance of Electronic Commerce:Integrating Trust and Risk with the Technology Acceptance Model ;以科技接受模型探讨二轮式电动代步车消費者接受程度;Dimensions of Brand Personality ;When Does Guanxi Matter? Issues of Capitalization and Dark Sides;保障学术贡献的三个核心问题;如何判断研究选题的价值性？;研究选题;值得研究的现象;在线品牌社群凝聚力模型;讨论;Transforming Visitors into Members: Viewing Posts and Perceived Values in Online Brand Communities;Transforming Visitors to Members in Online Brand Communities: Evidence from China;来自理论断层的选题;在线品牌社群体验维度的开发与检验;Consumer Acceptance of Electronic Commerce:Integrating Trust and Risk with the Technology Acceptance Model ;From Brand Community Commitment to Brand Loyalty: The Mediating Role of Brand Attachment;当前研究选题趋势;品牌关系型态本土化研究 ;The Effects of Business and Political Ties on Firm Performance: Evidence from China;Yuan and marketing: The perception of Chinese owner-managers;顾客抱怨行为的前置因素及调节因素分析;在线品牌社群中E-社会资本的形成机制研究;如何提高理论模型的创新性？;理论模型的深度、趣味与创新;Prospect Theory;Becoming Friends In Online Brand Communities: The Role Of Online Interactivity;How Do Brand Communities Generate Brand Relationships? Intermediate Mechanisms;LOGO;如何保证研究方法的规范性？;如何保证研究方法的规范性？;“定量+定性”研究方法;实证研究主流方法;Service Sweethearting: Its Antecedents and Customer Consequences;中国人国货意识的形成机理：基于国家品牌社群视角;Investigating the Effect of Social Responsibility by Brand Communities: The Roles of Collective Self-esteem and Altruism;在线品牌社群中的成员外向性格、网络中心性与知识分享行为研究;主要参考文献