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PAGE \* MERGEFORMAT22 Abstract With the development of the society and technology and the popularization of computer, peoples living standard gradually increase, the network communication platform continues to expand, daily entertainment and communication gradually networked, derived from the network catchword also will continue to update. The network catchword is a new kind of language which is different from the traditional plane and media with the development of the network. It is fashionable, simple, easy to understand, on behalf of personalized fashion and highlights the current trends. In recent years, the network popular language play an important role in peoples daily communication, which has become the language of many popular media and has also been paid attention to both at home and abroad. It is a kind of stimulation and challenge of the traditional language, but also is a new generation . With the social development, the network catchword is also constantly updated, but the constant is that it has become increasingly common in peoples lives. As a product of network communication, it is necessary to be used frequently in many network terms. This paper mainly from the following aspects of the network buzzword. Firstly, it summarizes the theoretical basis of network popular language as well as the purpose and significance of the study; secondly, describes and analyzes the characteristics of network language and network buzzwords; thirdly analyzes the spread factors and development of network catchword. Key words: internet language; network catchword ; spread ;development 摘 要 随着科学技术的不断发展以及计算机的普及，人们的生活水平逐步提高，网络交际平台不断拓展，日常娱乐和交流方式逐步网络化，由互联网衍生的网络用语也随之不断更新换代。网络流行语是伴随着网络的发展而新起的一种有别于传统平面、媒介的语言。它时尚、简便、通俗易懂，代表个性时尚创新彰显着当下流行趋势。近年来网络流行语在人们日常交际中产生了很大的影响，已成为很多大众媒体的语言表达内容，同时也受到国内外的关注。 它的出现是对传统语言的一种刺激和挑战，也是对其的一种推陈代新。随着社会的发展网络用语也不断更新，但不变的是它在人们生活中日益普遍的趋势。它作为网络交际的产物，在众多网络用语中频繁使用必有其独特之处。本文主要从以下方面来看网络流行语。第一概述网络流行语的理论基础以及研究其意义；第二对网络语言及网络流行语进行描述并分析其特点；第三分析网络流行语的传播因素及发展。