店址与商店设计大学论文.docVIP

air克运动会?The Olympic Games will be held in our country in four years time. As a great many people will be visiting the country, the government will be building new hotels, an immense stadium, and a fine new swimming pool. They will also be building new roads and a special railway-line. The Games will be held just outside the capital and the whole area will be called Olympic City. Workers will have completed the new roads by the end of this year. By the end of next year, they will have finished work on the new stadium. The fine modern buildings have been designed by Kurt Gunter. Everybody will be watching anxiously as the new buildings go up. We are all very excited and are looking forward to the will be called Olympic City. Workers will have completed the new roads by the end of this year. By the end of next year, they will have finished work on the new stadium. The fine modern buildings have been designed by Kurt Gunter. Everybody will be watching anxiously as the new buildings go up. We are all very excited and are looking forward to the 第二章 商品政策规划及陈列  PAGE 12 店址与商店设计 第一章 店 址 与 商 店 设 计 要如何的来使一家超市生意鼎盛，是许多的业主内心的期盼。而在讨论众多的投资因素（如超市内商品构成是否完整？店内需要用多少人？需准备多少奖金？投资报酬率好不好）前，需先找到一个良好的开店地点。因为超市经营的成功与否，与开店地点的适当与否，具有相当大的影响。有句话说：“开店之地点若选择得当，则超市经营已经成功一半以上。”所以我们不难想象，商店若能选定理想的地点，则对往后的营运助益甚大。 商圈 所谓商圈，即是超市位置所在之“腹地”，是指以店址为中心，其所能够涵盖的方圆面积。例如一家社区型之迷你超级商店，其商圈是以三百公尺左右为半径所划出之范围。 然而超市商圈的设定又因市区、郊区而有所不同。若以中大型超市而言，其店在郊区时，商圈约为2公里半。其店在都市时，则其商圈应以1公里为限。不过因为目前我们国内的超市商店数尚不是很密集，因此，目前超市的顾客，并不是完全来自1公里以内的商圈。而大约有1/3的顾客来自1公里外的区域。故又有所谓的二次商圈、三次商圈等。 又因超市的发展???势为连锁经营，所以商圈应以一个县或一个市为单位，密集的开设连锁店，从数家店到十家店展开连锁经营，而形成所谓的“地方连锁”，然后再把隔壁的县或市横跨展开连锁、结合，而形成所谓的“区域连锁”；最后将触角遍及各县、市、省，而终形成“全国连锁”。例如享有“南霸天”名号的香港大统百货集团，以数十年的时间，很有计划的在香港全面布桩，开设六合快速店、九如快速店、五甲快速店、和平快速店与位与澄清路上的大统大卖场，而稳下“地方连锁”。那大统百货集团的下一步棋应伸向高雄邻近的市屏东或台南，以建立“区域连锁”。待固若金汤后，再挥军北上，那么“全国连锁”必可顺利达成。大统百货这种开店策略，真是可圈可点，令人赞佩。 至于商圈在评选时，须考虑种种的因素。以下提出几点以供参考： 人口数：若要维持一家中型超市之存活，概需7万至10万人口数。 户口数：若要维持一家概需一万七千户至二万五千户间。 销售额：商圈内之住户的平均消费金额中，需有1/5用在超市之购物上。 道路状况：如公车路线、行车动线……等。 阻隔因素