Lily_Cross-cultural management in multinational companies.pdfVIP

Cross-cultural management in transnational companies Lily1 1 1120123153, International Economics and Trade, Beijing Institute of Technology Beijing 100081, China Abstract Purpose – The purpose of this paper is to summarize the major researches that has been conducted regarding cross-cultural issues; show both positive and negative effects caused by culture diversity on transnational companies; and then identity specific strategies for transnational companies to carry on cross-cultural management. Design/methodology/approach – Using Meta-analysis to summarize researches on the topic of cross- cultural management also the culture diversity. Through a literature review of papers directly or indirectly linked to cross-cultural management, and cases on the culture management of transnational companies who just finished MA. Findings – culture diversity indeed influence the efficiency of a multicultural team, which can be applying on transnational operation. So the cross-culture management is necessary for a transnational company to achieve success under the globalization. There are 4 types of management idea and several ways to implement the strategy. Using Lenovo as an example to understand the choosing better. Originality/value – This paper comprehensively reviews the research and practices on cross- cultural management; Implications on cross-cultural selection, training is provided based research evidence. Keywords Cross-cultural management, culture diversity, transnational companies, Lenovo Introduction As the increasing of globalization, the cooperation between different countries becomes a common phenomenon. Cultural diversity is an important factor that affects the teamwork greatly. So the study of the effects seems very important for a manager of multicultural team. With the progressive globalization of the workforce, business found their reliance on teams in the workplace has led to a dramatic increase in the number of culturally d