Choose the right Colors for your Ecommerce Site 探谋TMO.pdf

Color ?psychology ?– ? ? Choose ?the ?right ?Colors ?for ?your ?Ecommerce ?Site TMO ?GROUP ? 探谋网络科技（上海）有限公司 ? ? I often ask ecommerce owners about the color choices for their stores. Most of the answers are similar to “I like these colors and thought they would look nice,” or “My designer came up with it.” If that is how you pick your colors, you are missing a huge opportunity to convey the personality of your brand to your potential customers and shape their experience with your store. The study of how colors affect the subconscious mind is called color psychology. Colors are communications. Through social conditioning we learn to associate colors with emotions, concepts, actions, and qualities. For example, people associate the color red with the action of paying attention because traffic stop signs and danger signs are generally red. Because of this association, using red text when flashing an error message in your shopping cart is an effective way of getting your customer’s attention. Here are the most important concepts when choosing or changing the color scheme of your store. 1. Use Color Psychology to your Advantage You need an understanding of which feelings and emotions different colors evoke. Here are some common interpretations for the basic colors. There are varying interpretations, meanings, and perception between cultures and contexts. ? Red. Attention, excitement, anger, love, warmth, comfort, life, blood, stop. ? Yellow. Adventure, happiness, competence, enthusiasm, wealth, sophistication. ? Green. Balance, good taste, envy, health, money, harmony. ? Orange. Mind feelings of excitement, enthusiasm, and warmth. ? Blue. Honesty, corporate, high quality, masculinity, competence, coldness, loyalty, trust, reliability. ? Pink. Love, compassion, sophistication, sincerity, romance, gentleness. ? Violet and purple. Creativity, authority, rower, royalty, respect, mystery. ? Brown. Friendliness, rugge