SHIJI KUNLUN Loyalty Program System(EN).pdfVIP

Loyalty Program System Shiji Information KunLun LPS System Proposal ? Background ? Our Solution ? Membership System ? Technical brief System Proposal Shiji Information Kunlun LPS Agenda ? Package Card, Discount Card, Stored Value Card, Points Rewards Card. Aiming at local key account, VIP guests. ? Maximum utilization of customer resources and hotel facilities. ? Build and maintain a high satisfaction guests group by membership club. Elevating service standard. ? Long-term membership enhances customer loyalty. Promote hotel FB product as a sales marketing channel. System Proposal Shiji Information Kunlun LPS Objectives System Proposal Shiji Information Kunlun LPS Case Study Stored Value Cards ? This kind of card is selling in a large quantity in many hotels, especially in China. It is also known as Debit Card. SVC can be configured as a Discount Card as well depending on the hotel’s business strategy Discount Cards ? Normally no stored values in this kind of card. Hotel configures flexible discount according to specific membership proposal. This card can be packaged with different benefits which is very attractive to the members so as to maintain long-term business . System Proposal Shiji Information Kunlun LPS Case Study Secretary Club (Booker’s Club) Card ? This kind of card can be given to secretaries or staff in selected companies. Bookers will get points when they make FB or rooms bookings to the hotels. These points can be redeemed later for prizes according to hotel’s reward program. System Proposal Shiji Information Kunlun LPS Case Study Gift Cards ? Usually, there isn’t a member’s profile attached to this kind of card. It has only Stored Values. In some cases, it is configured as a Discount Card as well. ? This is a function to keep track of all the gift cards distributed. The expired cards can be deactivated automatically. The Finance Department can accurately determine the performance of the gift ca