Preliminary Insights into M-Commerce Supply Chain in China_ Illustrated by the Case of China Mobile.pdfVIP

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Preliminary Insights into M-Commerce Supply Chain in China_ Illustrated by the Case of China Mobile.pdf

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Preliminary Insights into M-Commerce Supply Chain in China_ Illustrated by the Case of China Mobile

Preliminary Insights into M-commerce Supply Chain in China Illustrated by the case of China Mobile HUO Ying Economic Dept., School of Economics Management Heilongjiang Institute of Science Technology Harbin, P.R.China. huohuohit@ Abstract—Analyzed the participants which consist of m- commerce supply chain in China and how these participants create value and how information or service flows through the whole supply chain by investigating top three mobile network operators in China, China Mobile, China Unicom and China Telecom. Framework models of China’s m-commerce supply chain are proposed simultaneously. A case study on China Mobile which is the largest mobile network operator in China is made to study its value-added service categories and supply chain of each category. The result indicates that the supply chain can be used to explain all the value-added services which is provided by China Mobile, therefore the supply chain model is proved to be reasonable. Keywords-m-commerce; supply chain; main chain; support chain; China Mobile I. INTRODUCTION For the purpose of this paper, mobile commerce, also known as “mobile e-commerce” or “m-commerce”, which means commercial transactions and communication activities conducted through wireless communication services and networks by means of short message services (“SMS”), multimedia messaging service (“MMS”), or the internet, using small, handheld mobile devices that typically have been used for telephonic communications [1]. According to the data released by the Ministry of Industry and Information Technology, up to September 2008, the total users of Chinese mobile telephone have been more than 670 million and China has been the largest m-commerce market in the world [2]. At present, China’s M-Commerce has infiltrated into the industry of amusement, journalism, travel, finance, insurance, etc. Many services could be subscribed correspondingly. Such as gaming on line, real-time