Analysis of Rhetorical Features in Advertising English 英语专业毕业论文.docVIP

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2017-04-08 发布于新疆
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Analysis of Rhetorical Features in Advertising English 英语专业毕业论文.doc

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Analysis of Rhetorical Features in Advertising English Abstract: Although today the global economy faces a economic crisis, advertising is trustworthy. Especially since China entered into WTO, advertising English is pay more and more peoples attention, in many brand, using advertising English is even important than the advertising Chinese, for example our Chinese brandLINING will play its English slogan anything is possible. Therefore, advertising English worthy of our study and analysis. Based on the analysis of some English advertising example, this text summarize some advertising English rhetorical features. Key words: Advertising English; semantic rhetoric; Structure rhetoric; Phonological rhetoric 1 Introduction The English word “advertising” is gradually popular in Mid-seventeenth century, when Britain began to mass goods. The term advertisement derived from Latin advertere, meaning attention, inducing.(Zhai, 2012) Its original meaning is the notice of business. From the linguistics Angle, the limitation of the language can be limitless of the unique language in the proper use of rhetoric (Jiang, 1994: 5). Nowadays, advertising develops rapidly and the propaganda and media are more and more.Advertising is not only a kind of economic activity, and is the main media for spreading culture.(Lv, 2007: 10). For instance, they will use newspapers and magazines, radio, television for promoting. Or use signpost window and neon lights. However, no matter how the development of advertising protean, no matter the way how to spread is varied, the most expressive means is language. Because when people are interested in some merchandises and want to buy it or introduce it to their friends, what they use are language. It likes people set up the reputation for the merchandises. A successful advertising is not only shocking people’s vision and sense of hearing, but also makes people happy to read by its refined and elegant words. Advertising language is not just simple busi