The application of the figure of speech in advertisement English 英语专业毕业论文.docVIP

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The application of the figure of speech in advertisement English 英语专业毕业论文.doc

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Contents Abstract?................................................................IKey Words?...............................................................IIntroduction?............................................................1I.?Advertisement........................................................2A. The Definition of Advertisement?......................................2B. The Function of Advertisement?........................................3II.?Rhetoric?...........................................................3A. The Definition of Rhetoric?...........................................3B. The Function of Rhetoric?.............................................4III.? An Analysis of Rhetoric in English Advertisement..................?4A.Simile...............................................................?4B.Metaphor?.............................................................5C.Pun?..................................................................6D.Personification......................................................?8E.Parallelism?..........................................................10F.Rhyme?................................................................10 G Parody-------------------------------------------------12 H constant------------------------------------------------13 I Repetion--------------------------------------------------14 Conclusion...............................................................15Acknowledgements........................................................?16Bibliography............................................................?16 The application of the figure of speech in advertisement English Abstract ?????Advertisement is a popular cultural phenomenon in people’s daily life. It not only provides the information about products and stimulates the purchasing power, but also enriches people’s ideological life.Rhetoric is one kind of important expressive device in language. It refers to interpreting abstra