Linguistic Features of English Advertisements 英语专业毕业论文.docVIP

Linguistic Features of English Advertisements Abstract: Advertising, just as its name implies is advertising. It first originated from Latin advertere, later changes to Advertise, and now becomes Adverting. Advertising language form, using a variety of languages to reflect their languages innovative, diverse, lively and image.　Panoramic view of the history of business, the success of quality branded products, always corresponding with advertising guide, in the fierce market competition, advertising writers always thoughtful, with innovative and unique vocabulary, concise and comprehensive statement and interesting rhetorical, win trust of consumers for goods and love. Ads have a distinct purpose, is to convince customers to buy, this purpose determines the characteristics of language style, making it independent of the other styles, in the context of linguistic study. Selected English the universal language of this article, on its application in the field of advertising and some of the linguistic characteristics and social features in-depth analysis of the advertisement itself, hoping to related research in the field of a certain reference and reference value. Keywords: English Advertisements, Vocabulary, sentence features, translation. Catalog: Chapter Ⅰ: 1. Vocabulary characteristics (1).The text is concise, sentence pithy. (2).The novel, expressions, unique. (3).Good at innovation (4).Use opportunely adjectives (5). Magical personal pronouns (6). Repeat keywords (7).Commonly used Elliptical sentence. Chapter Ⅱ: 1. English advertising statement (1). More simple sentences, less complex sentences (2). More questions and imperative (3). Magical separation sentence. (4).Short sentences Chapter Ⅲ: 1. Rhetorical devices in English advertisement. (1). Personified (2). Simile and metaphor (3). Double light language (4).Repeat (5). Rhythm (6).The irony (7).Hyperbole Chapter Ⅳ: 1. Advertising English translation skills (1).Use rhetoric