busienss strategy.pptVIP

Business Strategy Objectives To understand the relationship between resources, competitiveness and competition To explain the definition of core competitiveness To find out the path to improve core competitiveness To apply the methods of utilizing resources effectively To touch the ways of planning business strategy I. resources, competitiveness and competition Intangible resources Technology Brand ‘Guanxi‘ Technology Brand 亚洲7个品牌 日本6个 韩国三星 II. Competitiveness The real competitiveness Speed 速度 Consistency 一贯性 Sensitiveness 敏锐性 flexibility 灵活性 Innovation 创造力 The real competitiveness Speed 速度 Consistency 一贯性 Sensitiveness 敏锐性 flexibility 灵活性 Innovation 创造力 III. Effective resource and market strategy Resource focus and allocation Focus on the key products or services Break down the market (divergent market) Focus on the key products or services 1994 China Forbes 牟其中 4 史玉柱 8 1999 China Forbes 吴炳新 5 刘晓庆 45 2002 China Forbes 杨斌 2 仰融 3 IV. Business strategy Reasons of fail new product General strategy Differentiation leading Cost leading Differentiation 差异 Cost leading Strategic alliance 策略联盟 V. Between strategy and tactics Cases: Strategy Attention： avoid vacuousness 空泛 陆益民 Attention： Strategy should be stable; Tactics can be flexible. Attention： Suddenness Dell strategy: do what IBM cannot do 1 direct combination: IBM (self-supplied) Dell (2000suppliers) ’how much money you can offer? I combine for you.’ 2 direct delivery 3 direct repair (24hrs repair) Urgency of information：My father’s predicament KFC strategy： Coexisting We improve the level of Chinese fast food Horrible McDonald，but Dear KFC coz we are educate the Chinese fast food and we are confident to be the best in the fast food field. 按国际一流队伍创建联通队伍 东长安街，东城区，北京，华北，北方，中国，东亚，亚洲，东半球，世界 王建宙 * * Business strategy Environment Values objectives resources structure company Strength of competition Competitiveness (organisational tradition)