苹果一体化产品.docxVIP

Convenience is the technology giants latest weapon便捷性成了这位科技巨头的必威体育精装版武器Cooking up a better Apple ecosystem库克让苹果的生态系统提升了一个层次AN APPLE launch that has an audience of thousands clapping and whooping?这次苹果发布的产品引起了观众的欢呼雀跃吗？Must be a new iPhone, surely, or the long-awaited iWatch?这次发布的肯定是一款新的iPhone，或是那期盼已久的iWatch吧？The truth may sound dull, but it matters as much as any fancy new gadget.虽然发布会真正的内容或许听来无趣，但它在苹果发展战略中的地位不亚于一款华丽的新产品。What Apples boss, Tim Cook, presented on June 2nd, at the companys annual conference for software developers in San Francisco,were upgraded operating systems,本月2号，每年一度在三藩市举行的苹果软件开发者发布会上，苹果的老总蒂姆·库克向世界展示了必威体育精装版升级的操作系统，one for its Mac desktops and laptops and another for its mobile devices, plus a new programming language.其中包括一套台式和笔记本电脑的新系统，还有另外一套移动设备所使用的新系统，同时还推介了一套全新的编程语言。These, combined with other moves to nurture the Apple ecosystem, should make its offerings even more attractive to both developers and consumers,与其他共同构成苹果生态系统内容的结合之下，无论是站在开发者还是消费者的角度来看，新一代的操作系统都将会令公司的产品变得更有吸引力，and even more formidable to its rivals.甚至还能在同行业的竞争里进一步拉开差距。Apples pitch is greater convenience, in at least three ways.至少从三个方面我们可以看出，本次苹果的战略中心在于提供更好的产品便捷性。First, the operating systems, OS X Yosemite for Macs and iOS 8 for mobiles, will do more than improve on the current versions when they are released in the autumn.首先是新的两大操作系统，当中包括电脑使用的OS X Yosemite以及移动设备所使用的iOS 8。而今年秋季这两大新系统正式发布时，人们将会看到这次的升级不仅仅是新系统在现有系统的基础上进行提升。They will allow devices to work together seamlessly. An e-mail started on an iPhone or iPad can be finished on the desktop.新系统能够让所有的苹果产品进行无缝对接。例如，一封邮件的编辑可以从iPhone或者iPad上开始，并且能够转移到台式电脑里完成。If your iPhone rings, you will be able to take the call on your Mac—in effect, using it as a speakerphone.如果你的iPhone响起了电话铃声，那你能够在自己的电脑里接听这通电话—实际上就相当于把电脑作为扬声电话来使用。Apple is not the first to make such a promise.苹果并不是首家做出这种承诺的公司。When Microsoft launched its Windows 8 system in the autumn of 2012, its big idea was to provide the same experience on all types of device, from desktop to mobile.例如，微软在2012