Disneyland-slides.pptVIP

Disneyland’s Public Relations: Susan A. Stewart Advisor: Coral Ohl, Ph.D. California State University, Fullerton  “I think what I want Disneyland to be most of all is a happy place - where adults and children can experience together some of the wonders of life, of adventure, and feel better because of it.” — WALT DISNEY Disneyland Statistics Established July 1955 Located in Anaheim, California Open 365 days a year 21,000 employees – known as cast members 60 rides and attractions 450 million visitors since opening day Prior History of Fatal Accidents at Disneyland 1964 – Mark Maples, 15 Matterhorn A friend removed his seatbelt and he fell out of the bobsled - died. 1966 – Guy Cleveland, 19 Monorail Hit after sneaking into the park – died. 1967 – Rick Yarna, 17 People Mover Jumped from car to car – died.? 1973 – Bogden De Laurot, 18 Tom Sawyers Island Tried to swim to shore – drowned. ? ? 1980 – Gerardo Gonzales,18 People Mover Tried to climb from one car to the next – died. 1983 – Philip Staughan, 18 Rivers of America – Tom Sawyer Island Thrown from a maintenance boat while joy riding – drowned.? 1984 – Dolly Young, 47 Matterhorn Thrown from her bobsled while not wearing a seat belt – died. Columbia Ship Accident, 1998 Roger Rabbit Accident, 2000 Disneyland cooperated with investigators, but did not accept responsibility for accident Disneyland tried to put blame on victim and victim’s parents There was no press conference, no apology nor any empathy statement from Disneyland No statement to make public feel safe Disneyland publicly argued with the state’s findings Disney Implemented a Public Awareness Campaign Disney Posted Quality Standards SAFETY COURTESY SHOW EFFICIENCY Wild About Safety Education Campaign May 2003 12-18 mo. campaign Children’s activity books Theme park guide maps Brochures summarizing 12 safety messages Audio safety reminders in five different languages 12 trading pins 12 Safety Tip Cards Menus fo