论电商物流之“战”.doc

　　　 吉林化工学院 毕业设计（论文） 中文题目 论电商物流之“战” 　 外文题目 Discussions on the Electronic Commerce Logistics between Jingdong and Taobao 性 质: □毕业设计 (毕业论文 教 学 院 经济管理学院 专 业 市场营销 班 级 1002 　　 学生姓名 李中康 学生学号 指导教师 尚庆云 　　　　　　　　2014 年摘 要 自从2008年以来，国内电子商务呈现爆炸式迅速增长。据波士顿咨询公司发布的《中国数字化新世纪3.0》报告预测，2015年中国网购用户将达到1.7亿个，近10%的零售交易将在网上进行。而且伴随着科技的进步和发展，电商企业之间的竞争开始向物流领域进军。目前，主流的电商如京东商城、1号店等斥资动辄十几亿甚至近百亿自建物流，而且马云也开始高调宣布成立菜鸟网络，带领阿里巴巴大举进军物流行业。本文就是以国内主流电商企业京东商城和淘宝网为例，比较分析它们的物流管理体系，阐述了京东商城自建物流体系以及淘宝网的推荐物流模式，发现其中存在的问题并提出相应的解决举措，最后得出结论，希望能为业界提供有益的借鉴。 关键词 京东商城 淘宝网 自建物流 推荐物流 Abstract Since 2008, the domestic e-commerce explosive growth. According to the Boston consulting group released “predicts China digital 3.0 in the new century” report, Chinese online users will reach 170 million in 2015,almost 10% of the retail trade will take place on the Internet.And along with the progress and development of science and technology, electronic commerce began to march to the logistics field.At present, the mainstream of electricity, such as Jingdong Mall, 1st Store for quick billions or even billions of self-built logistics, and Mr. Ma also began to announce the formation of novice network, leading Alibaba big push into the logistics industry.This article is taking domestic mainstream electric business TaoBao and Jingdong Mall as an example, analyzes the comparison of their logistics management system, and expounds the self-built logistics of Jingdong Mall system and recommend logistics mode of TaoBao , finds that there were problems, and puts forward the corresponding solution measures, finally to come to a conclusion, hoping to provide some useful reference for the industry. Keyword Jingdong Mall TaoBao self-built logistics recommend logistics 目 录 摘 　要 I Abstract II 第1章 绪 论 1 1.1 本课题研究的目的及意义 1 1.2 本课题国内外研究现状 2 1.2.1 国外物流研究现状 2 1.2.2 国内物流研究现状 3