TheHolisticDesignFrameworkofMarketOrientedServiceProduct.pdfVIP

Management Science and Engineering 管理科学与工程, 2017, 6(1), 3-11 Published Online March 2017 in Hans. /journal/mse /10.12677/mse.2017.61002 The Holistic Design Framework of Market Oriented Service Product —Using IoT Applications as Example Rich Lee1,2 1 National Sun Yat-sen University, Kaohsiung Taiwan 2 IBM, Taipei Taiwan th th th Received: Feb. 26 , 2017; accepted: Mar. 17 , 2017; published: Mar. 20 , 2017 Abstract Nowadays the Internet of Things (IoT) related technologies and services are emerging. The firms, applying new technologies as the means of service innovation or embedding new technologies into the service elopements, are devoting their resources into technology advancing and service pro- moting, enthusiastically daring to explore the new niche market. However, the demand of IoT is still in the germinating stage, many related products and services are trying to figure out the ap- propriate adoption scenarios from the consumers; on the other hand, the consumers also need time to conceive the value of adoption. For these hinders, those early pioneers are still looking forward to IoT market to be more mature. This article examined the value propositions of the IoT applications, the smart life related products and services, and the perception gaps from the con- sumers. In order to master and obtain the competitive market advocate position of propositions effectively, this article applies the service design approach from Service Science; models the pers- pectives by using the Enterprise Architecture; presents the service development evolution framework, from the strategy planning to the objective realization,