苹果公司2015年报分析-英文概要.docx

Financial Statements Analysis on Apple CompanyABSTRACTThe?Company?designs,?manufactures,?and?markets?mobile?communication?and?media?devices,?personal?computers,?and?portable?digital?music?players,?and?sells?a?variety?of?related?software,?services,?peripherals,?networking?solutions,?and?third-party?digital?content?and?applications.?The?Company?sells?its?products?worldwide?through?its?retail?stores,?online?stores,?and?direct?sales?force,?as?well?as?through?third-party?cellular?network?carriers,?wholesalers,?retailers,?and?value-added?resellers.?The?Company’s?customers?are?primarily?in?the?consumer,?education,?enterprise?and?government?markets.?The?Company?sells?its?products?and?resells?third-party?products?in?most?of?its?major?markets?directly?to?consumers?through?its?retail?and?online?stores?and?its?direct?sales?force.?The?Company?also?employs?a?variety?of?indirect?distribution?channels,?such?as?third-party?cellular?network?carriers,?wholesalers,?retailers,?and?value-added?resellers.? I?will?introduce?about?the?financial?status?with?two?aspects?in?2015,?and?the?financial?analysis?is?my?importance?in?my?following?contents.?Key?words:?Financial?Status;?Net?Sales; Net Income.Financial Statements Analysis on Apple Company1、Net SalesNet Sales by Product:2015Change2014iPhone$155,041.00 52%$101,991.00 iPad$23,227.00 -23%$30,283.00 Mac$25,471.00 6%$24,079.00 Services$19,909.00 10%$18,063.00 Other Products$10,067.00 20%$8,379.00 Total net sales$233,715.00 28%$182,795.00 Net Sales by Operating Segment:2015Change2014Americas$93,864.00 17%$80,095.00 Europe$50,337.00 14%$442.85 Greater China$58,715.00 84%$31,853.00 Japan$15,706.00 3%$15,314.00 Rest of Asia Pacific$15,093.00 34%$11,248.00 Total net sales$233,715.00 28%$182,795.00 Net?sales?rose27.86%?or?$50,920?million?during?2015?compared?to?2014.?This?resulted?from?growth?in?net?sales?of?iPhone;?ipad,?Mac,?and?services;?and?Other? Products.Growth?in?2015?reflects?strong?sales?of?iPhone?,?strong?performance?of?theOther?Products?a